AI & Technology Consultant  /  Hospitality Growth

    I build the systems that run my own companies first.

    I'm Alex Henry. I use AI and technology to take real work off people's plates and help businesses earn more from what they already have. Then I bring the same systems to you. Two focuses: AI and automation for any business, and revenue systems for hospitality.

    (404) 692-3023
    I build what I run
    operator first, consultant second
    Founder of Guestally
    the hospitality AI I created
    Real systems, in production
    not slideware or theory

    Why me

    Plenty of people can tell you what to do. I can show you, because I run the same kind of business you do and built these systems for it first.

    Here is the simple rule I work by. I will not sell you anything I have not already trusted with my own money. The AI I set up for you is the AI running my own companies. The hospitality systems live inside Guestally, the software I founded and use every day. When I recommend something, it is because I have already watched it work.

    Be Nice Hospitality, boutique hotels I help run
    Guestally, the hospitality AI I founded
    Alex Henry, AI and technology consultant and founder of Guestally
    Alex Henry
    Founder & Operator

    What I do

    Two ways I can help you grow.

    Both come down to the same thing. I build these systems for my own companies first, then bring them to you. Start with whichever one fits the problem in front of you right now.

    01 of 02  /  AI & Technology Consulting

    Put AI to work on the problems that actually cost you money.

    Most businesses do not need more software. They need the software they already have to stop needing a person to babysit it. I build the AI and automation that quietly handles the manual work, ties your tools together, and keeps running while you sleep. It is the same setup I rely on across my own companies, so I know where it helps and where it does not.

    Automation strategy

    I find the repetitive work quietly draining your team and replace it with something that runs on its own.

    Custom AI tools and assistants

    Assistants trained on your data, your voice, and the way you actually work. Not a generic chatbot bolted on.

    Connecting your tools

    I wire up the software you already pay for so information moves once and the steps after it happen on their own.

    Work that pays for itself

    Before I build anything, I show you the hours and dollars it gives back and roughly when it pays for itself.

    (404) 692-3023
    Tech debt management dashboard, an internal AI tool Alex built
    $52K a year
    in manual work automated out of one process
    20 hours a week
    handed back to one small team
    Weeks
    to a first working system, not months

    Illustrative outcomes your numbers scoped in the first call.

    02 of 02  /  Hospitality Growth Systems

    Turn your guest experience into revenue you can measure.

    Hotels and short-term rentals pour money into everything a guest can see, then quietly leave revenue behind in the systems working underneath. I build the AI that answers every message, prices every night, and offers the right upgrade at the right moment. It is the exact problem I founded Guestally to solve, and I bring that same thinking straight to your property.

    More revenue without discounting

    Better timing and smarter offers raise your rate and your extras, so you earn more without ever cutting your price.

    One inbox for every channel

    Texts, emails, and website chats all land in one place with full context, so nothing gets missed and no upgrade slips by.

    AI that upsells every guest

    Thoughtful messages before, during, and after the stay that catch the revenue a busy front desk simply does not have time for.

    (404) 692-3023
    Boutique property interior
    Guestally

    The guest messaging and upsell platform I founded. It is this same system, packaged up and ready to use. Take a look at Guestally.

    +12%
    higher rate from better timing
    +17%
    more extras earned per stay
    24/7
    guests answered around the clock

    The proof

    I would rather show you numbers than make you promises.

    170+
    automations built and running today
    Weeks
    from first call to a working system
    $0
    in retainers until the scope is clear

    Trusted by teams in tech and hospitality

    Cobalt LabsWren & Ivy HotelsMarchetti GroupDriftwood StaysHarbor & CoMeridian Studios

    Alex did not hand us a strategy deck. He built the thing and it was live in weeks. Our team stopped losing three hours a day to manual data entry.

    Jordan Reyes
    COO, Cobalt Labs

    He actually runs hotels, so none of it was theory. He set it up, showed my team how to use it, and stayed with us until it stuck.

    Elena Marchetti
    GM, Wren & Ivy Hotels

    The upsell messaging paid for the whole engagement before we even finished. Guests get quicker answers and we stopped leaving money on the table.

    Priya Nair
    Owner, Driftwood Stays

    The approach

    It always starts with your situation, then follows the same three steps.

    I do not show up with a ready-made framework and try to make you fit it. Whether it is an AI project or a hospitality one, the path is the same, and it is built to leave you owning the result at the end.

    01

    I learn how you actually work

    Before I suggest anything, I look at what you are really running. Every tool, every subscription, every workaround your team has quietly built, and every place money slips out the door. Whether it is an AI project or a property, the work starts with an honest picture of where you stand today.

    02

    I design it around you

    Then I shape a system that fits your size and the way you operate, instead of forcing a template on top of it. I choose the AI, connect it to your tools, and map out the workflow. You see the plan and what it should pay back before I build a thing.

    03

    I build it and hand you the keys

    Finally I build it, get it working, and put it in your hands. Automations, pricing, guest messaging, whatever the job called for. You walk away with a system that runs and the know-how to own it, not a consultant you can never stop paying.

    Questions

    The things people ask before we talk.

    What does Alex Henry do?

    I build practical AI, automation, and revenue systems. I run my own companies first, Be Nice Hospitality boutique hotels and Guestally, then bring the systems that work to other businesses. Two focuses: AI and technology consulting for any business, and hospitality growth systems for hotels and short-term rentals.

    Do you only work with hotels?

    No. Hospitality is one half of what I do. The other half is practical AI and automation for any business that wants to turn manual, repetitive work into systems that run on their own. If it costs you time or money by hand, it is probably something I can help automate.

    What is Guestally?

    Guestally is the guest communication and upsell platform I founded. It gives hotels and short-term rental operators one inbox for every channel and AI that answers guests and upsells them before, during, and after their stay. It is also where a lot of my hospitality systems get proven before I bring them to clients.

    How do you work with clients?

    Same three steps every time. First I learn how you actually work, every tool and every place money slips out. Then I design a system around your size and the way you operate, and show you the plan and the payback before I build. Then I build it, get it working, and hand you the keys so you own it.

    How much does it cost?

    It starts with a short call, on me, to figure out whether I can actually help. I do not put anyone on a retainer until the scope is clear and the payback makes sense. Every engagement is shaped around what you need, so the honest answer is that we talk first, then I put real numbers in front of you.

    How fast can you build something?

    Most systems go from first call to something working in weeks, not months. I build lean and hand it over, rather than dragging out a long engagement you can never stop paying for.

    Where are you based and who do you work with?

    I am based in Douglasville, Georgia, in the Atlanta area, and I work with businesses and hospitality operators remotely across the US. Whether you run a company that needs AI put to work or a hotel that needs more revenue from the guests you already have, that is who I build for.

    Let's talk

    The fastest way to know if I can help is a short call.

    Tell me what you are trying to solve, on the AI side or the hospitality side, and I will tell you honestly whether I am the right person for it. I only take on a handful of clients at a time, and I read every message myself.

    Call me directly
    (404) 692-3023
    A 20 minute call, on me, to see if it makes sense
    A straight answer about whether I can actually help
    A clear scope and what it should pay back if we move ahead
    Me, working with you directly the whole way through

    I read every submission personally.

    Where I share what I am learning about AI, automation, and running a hospitality business.